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Client: Car Finance Genie
Role: Lead UI/UX Designer
Scope: UI Design · UX Strategy · User Flows · CRO · SEO-Centric Design
Overview: Designed the full website for Car Finance Genie with a strong focus on both conversion optimisation and SEO-friendly structure. Developed intuitive user journeys and layouts that guide users toward key actions, while ensuring content and design supported search discoverability. Worked closely with content and development to balance visual clarity with performance and lead generation goals.
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