I’m a UK-based Senior Product Designer (UI/UX) with over 20 years of experience delivering high-performing, conversion-focused digital products across in-house and agency environments. I lead end-to-end design across websites, platforms, and internal systems, turning complex challenges into intuitive, measurable outcomes.
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I combine strategic thinking with hands-on execution, driving 2x to 3x improvements in lead conversion through data-led optimisation and building scalable design systems that improve efficiency. I also use AI-assisted workflows to accelerate concept development and streamline delivery without compromising quality.
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I work closely with senior stakeholders and cross-functional teams to create user-centred, revenue-driven digital experiences, from complex internal tools to high-traffic lead generation platforms.
Richard Voyce
Digital Director
The Conran Shop
"Gops has a great eye for detail, is highly organised and capable of working at pace on demanding projects at short notice. He has a wide skillset of print, animation and web skills and is commercially minded. Best of all, Gops is a thoroughly nice guy and a pleasure to have in any team."
Dhiresh Hirani
Strategic Management
Performance & Growth
Gops is a talented graphic designer and website personalisation leader. Not only are his design skills refreshing, he also has ingenious web skills with a firm eye for detail and testing. Gops is always willing to contribute ideas and fresh solutions to those around him, making him a great asset to the team, and an absolute pleasure to work with.
Amit Rattan
Performance Marketing Director
BRITA & Dreams
Gops was a pleasure to work with at Dreams. He was friendly, fun, and always supportive. He consistently prioritised marketing requirements, ensuring design never slowed things down. Reliable, proactive, and easy to collaborate with, I highly recommend him
Jenny Hodge
PR professional, communications and copywriting services
I worked with Gops on a number of digital campaigns and projects at Dreams, and found him to be highly proactive, positive, extremely creative, and a superb designer. Nothing was ever too much trouble, and he always met deadlines, even when they were pretty unreasonable! Gops is also one of the nicest people I've had the pleasure of working with.
Digital Project Manager
Agile Certified Scrum Master
I really enjoyed working with Gops at Dreams. As Online User/Customer Experience Manager, I worked closely with him on customer-centric digital initiatives. Gops consistently delivered thoughtful and effective design solutions that enhanced the online experience and supported our broader marketing and ecommerce goals.
Ex-Head, Creative and Digital Services at Oxford University Press
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Gops provided illustration services for several of our publishing projects and consistently delivered high-quality work within agreed timelines. The illustrations were well thought out, production-ready, and cost-effective, Professional, dependable, and genuinely easy to work with! I’d confidently recommend Gops for publishing and illustration assignments.