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Client: Ocean Florida
Role: Lead UI/UX Designer
Scope: User Research · User Flows · UI Design · CRO · A/B Testing
Overview: Led the design of the Ocean Florida customer-facing website, a lead-generation platform focused on converting browsing into qualified enquiries. Worked closely with marketing and sales to optimise user journeys, refine messaging, and improve conversion through continuous CRO and A/B testing. The result was a clearer, more persuasive experience designed to capture high-intent leads.
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