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Client: Ocean Florida - Customer Quote & Booking Portal
Role: Lead UI/UX Designer
Scope: User Research · Information Architecture · User Flows · UI Design · UX Strategy
Overview: Designed the customer-facing quote and booking portal for Ocean Florida, enabling users to view, compare, and manage their holiday quotes in one place. Focused on clear information hierarchy and intuitive flows to support quote review, decision-making, and booking management, creating a seamless self-service experience for customers.
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